With a lot of help from our friends in Ghana, we’re not just getting by but finding somebody to love, making a host of yet more new and influential friends and swelling the ranks in Ghana’s fight against aflatoxin in food. The beginnings of an ocean of aflatoxin knowledge are slowly but steadily spreading across …
As the food-safety dialogue continues to gain ground globally as everyone’s business, our steadfast message then as now is that aflatoxin control is indeed a matter for everyone In all parts of the planet, food safety and aflatoxin control continue to hit the headlines, breaking out of the agriculture and science niche to splash across …
Continue reading “Food safety buzz is loud and clear as aflatoxin hits the headlines worldwide”
Aflatoxin is increasingly breaking into mainstream agendas, and that means joining the conversation in all the arenas where it matters most, like health and economics. We’re continuing to converse in a rainbow array of tongues too: we’re collating and expanding our French content; we have a fresh how-to in Kiswahili for Kenya; and we’re delighted …
We continue to explore fresh territories and new ways of getting our message across with all the visual impact of video. The final quarter of 2018 has seen us broach a new video series, a new language and a new food as our movie collection blossoms. Joining our how-to series are Ghana and Burkina Faso, …
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We and our partners continue in our mission to communicate with farmers and the public in local languages and engage across different media wherever Aflasafe is sold. In Senegal, Aflasafe SN01 manufacturer BAMTAARE has hit the airwaves to get the Aflasafe message out to listeners, with audio clips in no less than five tongues: French, …
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Much more than a different direction: taking the track less trodden to make the big difference Aflasafe commercialisation in Kenya is unique in that our primary manufacturing and distribution partner – the Kenya Agricultural and Livestock Research Organisation (KALRO) – comes from the public sector. Due to this special relationship, and for many other reasons, …
For all those interested in how we can encourage the adoption of a ‘non-traditional’ product like Aflasafe in pre-existing crop market and value chains, we are delighted to share not one but two informative and accessible new communications products from our colleagues at the AgResults Nigeria Aflasafe™ Pilot. Their new video documentary is brimming with …
Continue reading “Insight into incentives: Using Aflasafe™ to fight aflatoxin in Nigeria’s maize”
Aflasafe at the 11th International Congress of Plant Pathology Our science leader, Dr Ranajit Bandyopadhyay, shone on the international stage recently with a stellar keynote address at the 11th International Congress of Plant Pathology (ICPP), where he was joined by a constellation of other IITA researchers. So highly anticipated was Ranajit’s talk, on A multipronged …
Eléphant Vert, the newly appointed exclusive distributors of Aflasafe BF01, effortlessly lives up to its name It’s a company whose green elephant logo speaks for itself. Eléphant Vert goes large and green on natural solutions. And so, naturally, our all-natural environmentally friendly Aflasafe slides seamlessly into their portfolio of green products, taking like a duck …
Continue reading “Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name”
Continuous because the job is never done. Paradoxically, aflatoxin in food is a big problem but awareness is very low. And so, following a successful first campaign earlier in the year, Harvestfield Industries Ltd lived up to their commitment to undertake a second awareness campaign, as part of their marketing strategy for Aflasafe™ in Nigeria. …
Continue reading “Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest”
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