The partnerships catalysed by IITA’s Aflasafe Technology Transfer and Commercialisation (ATTC) initiative continue to grow from strength to strength. Focus is on Jigawa State, where a ground-breaking groundnut development is underway through a partnership brokered by ATTC in 2017 that is now being managed by Harvestfield Industries Limited, the appointed manufacturer and distributor of Aflasafe …
We love to sing Aflasafe’s praises – but to effectively spread the word, we need country-specific training, marketing and awareness-raising materials in many tongues, in harmony with our voices. This compendium of communication materials is a crucial cornerstone in ATTC’s support to our commercialisation partners on the ground. We are continually working on expanding our …
Continue reading “Country-by-country support with new multimedia and print communication products”
New to the world of Aflasafe, or know someone who is? Have 90 seconds to spare? That’s long enough for the highlights, in our exciting new video trailer. It’s a great resource for anyone who needs a quick introduction to the aflatoxin problem and how we’re solving it. On our website we now have …
Continue reading “Fresh finds from the wonderful world of the Aflasafe website”
Our tree of knowledge is blossoming as we grow our range of leaflets, videos, audio, and more. With an early focus on Nigeria we are supporting our new commercialisation partner, Harvestfield Industries Ltd, in their marketing and awareness campaign to get Aflasafe out there and everyone talking about it. Our research has shown that Aflasafe …
As Aflasafe commercialisation takes off, public awareness and coverage in the media are growing too. Interested in what the world is saying about us? We’ve created a new virtual album of our most recent press cuttings, as well as articles of interest on aflatoxin. In Quarter 1 of 2018 alone, the Nigerian press has been …
Harvestfield Industries Ltd rises to the occasion In February 2017, ATTC’s new Aflasafe™ commercialisation partner, Harvestfield Industries Ltd, who will manufacture and distribute Aflasafe in Nigeria, engaged in an intensive and extensive aflatoxin-awareness campaign – crucial when offering a solution to a silent, invisible and little-known killer. Fanning out across the country in a simultaneous …
Continue reading “Private sector takes on awareness campaigns on aflatoxin and Aflasafe in Nigeria”
We are working hard to produce new multimedia materials in a range of languages, as well as fresh content for our website, which is continually growing. Our latest multimedia offerings on how and why to use Aflasafe include leaflets, videos, and audio plays. Other recent updates to our websites include a new resources page with …
Continue reading “New on our website: a multimedia cornucopia”
Thanks to more than a decade-and-a-half of dedicated research, we have Aflasafe ready to broadcast onto Africa’s farms. And now, we are working on broadcasting the good news. As part of our communications strategy for Aflasafe Technology Transfer and Commercialisation (ATTC), we launched our newsletter, ATTC News, in December 2017 with a packed Issue 1. …
Welcome, and do come in! This World Food Day we are delighted to present our new website, aflasafe.com. With Aflasafe well into its commercialisation phase, already available in five countries and close to registration in several more, it was time for a makeover to present our product to potential users and partners. This, through an …
Continue reading “Brand-new aflasafe.com! Our new online home”
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