Patient progressive promenade with a pachyderm to protect Burkina Faso’s food from aflatoxin, plot to plate In keeping with the show-and-tell approach that Burkina Faso has taken to promote Aflasafe BF01 in these early days in its commercialisation, the show has now begun in earnest, with a first testing of the waters by a pioneering …
Continue reading “Market-testing in Burkina Faso exploring Aflasafe BF01 commercialisation”
Aflatoxin control: Whose responsibility? Positive change was in the air in Accra on the 29th of June 2018, at the official launch of Aflasafe GH02, where the question above was asked and clearly answered. Besides celebrating the advent and outstanding performance of Aflasafe in Ghana, discussants also got to grips with aflatoxin, deliberating on the …
Continue reading “Getting to grips with aflatoxin in Ghana – Aflasafe GH02 launched, bags gold”
Eléphant Vert, the newly appointed exclusive distributors of Aflasafe BF01, effortlessly lives up to its name It’s a company whose green elephant logo speaks for itself. Eléphant Vert goes large and green on natural solutions. And so, naturally, our all-natural environmentally friendly Aflasafe slides seamlessly into their portfolio of green products, taking like a duck …
Continue reading “Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name”
As the newly appointed distributor of Aflasafe GH02 in Ghana, Macrofertil Ghana Ltd, will join – and benefit from – the nascent vibrant community evolving around Aflasafe in Ghana. This growing community is a diverse and rich array, organically brought together by a common purpose, and therefore freely sharing in the costs and benefits of …
Continuous because the job is never done. Paradoxically, aflatoxin in food is a big problem but awareness is very low. And so, following a successful first campaign earlier in the year, Harvestfield Industries Ltd lived up to their commitment to undertake a second awareness campaign, as part of their marketing strategy for Aflasafe™ in Nigeria. …
Continue reading “Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest”
The partnerships catalysed by IITA’s Aflasafe Technology Transfer and Commercialisation (ATTC) initiative continue to grow from strength to strength. Focus is on Jigawa State, where a ground-breaking groundnut development is underway through a partnership brokered by ATTC in 2017 that is now being managed by Harvestfield Industries Limited, the appointed manufacturer and distributor of Aflasafe …
We love to sing Aflasafe’s praises – but to effectively spread the word, we need country-specific training, marketing and awareness-raising materials in many tongues, in harmony with our voices. This compendium of communication materials is a crucial cornerstone in ATTC’s support to our commercialisation partners on the ground. We are continually working on expanding our …
Continue reading “Country-by-country support with new multimedia and print communication products”
New to the world of Aflasafe, or know someone who is? Have 90 seconds to spare? That’s long enough for the highlights, in our exciting new video trailer. It’s a great resource for anyone who needs a quick introduction to the aflatoxin problem and how we’re solving it. On our website we now have …
Continue reading “Fresh finds from the wonderful world of the Aflasafe website”
It was time to share knowledge and an opportunity to contribute to aflatoxin management in Makueni County in June 2018, at a series of awareness-raising events Periodic, severe outbreaks of aflatoxin contamination in Kenya cause tragic deaths, making Kenyans some of the world’s most aflatoxin-afflicted people. Yet, so hidden are the dangers of the toxin …
As Aflasafe commercialisation takes off, public awareness and coverage in the media are growing too. Interested in what the world is saying about us? We’ve created a new virtual album of our most recent press cuttings, as well as articles of interest on aflatoxin. In Quarter 1 of 2018 alone, the Nigerian press has been …
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