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Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name

Eléphant Vert, the newly appointed exclusive distributors of Aflasafe BF01, effortlessly lives up to its name It’s a company whose green elephant logo speaks for itself. Eléphant Vert goes large and green on natural solutions. And so, naturally, our all-natural environmentally friendly Aflasafe slides seamlessly into their portfolio of green products, taking like a duck …

Business-to-business interactions to spur and sustain Aflasafe SN01 demand in Senegal and The Gambia

En français As factory construction continues, so does commercialisation. To spur and drive demand for Aflasafe, BAMTAARE, with technical support from the Aflasafe Technology Transfer and Commercialisation initiative (ATTC), organised agribusiness cluster meetings in April, 2018 in both Senegal and The Gambia. The meetings were attended by, among others, exporters, input dealers, cooperatives leaders and …

Rencontre d’échanges entre professionnels de l’agrobusiness afin de stimuler et maintenir la demande d’Aflasafe SN01 au Sénégal et en Gambie

In English Pendant que l’usine est en construction, la commercialisation se poursuit. Afin de stimuler et orienter la demande d’Aflasafe, avec le soutien technique de (ATTC) Programme de Transfert de Technologies et de Commercialisation d’Aflasafe, BAMTAARE a organisé des réunions d’affaires avec des groupes d’agro-industriels en avril 2018 au Sénégal et en Gambie. Des exportateurs, …

Ghana’s growing and glowing gallery of collaborators to combat aflatoxin in food with Aflasafe GH02

As the newly appointed distributor of Aflasafe GH02 in Ghana, Macrofertil Ghana Ltd, will join – and benefit from – the nascent vibrant community evolving around Aflasafe in Ghana. This growing community is a diverse and rich array, organically brought together by a common purpose, and therefore freely sharing in the costs and benefits of …

Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest

Continuous because the job is never done. Paradoxically, aflatoxin in food is a big problem but awareness is very low. And so, following a successful first campaign earlier in the year, Harvestfield Industries Ltd lived up to their commitment to undertake a second awareness campaign, as part of their marketing strategy for Aflasafe™ in Nigeria. …

Partnerships for product promotion – groundnuts growing the market for Aflasafe™ in Nigeria

The partnerships catalysed by IITA’s Aflasafe Technology Transfer and Commercialisation (ATTC) initiative continue to grow from strength to strength. Focus is on Jigawa State, where a ground-breaking groundnut development is underway through a partnership brokered by ATTC in 2017 that is now being managed by Harvestfield Industries Limited, the appointed manufacturer and distributor of Aflasafe …

Tapping into the ‘Makueni magic’: Building aflatoxin awareness and working relationships in Eastern Kenya

It was time to share knowledge and an opportunity to contribute to aflatoxin management in Makueni County in June 2018, at a series of awareness-raising events Periodic, severe outbreaks of aflatoxin contamination in Kenya cause tragic deaths, making Kenyans some of the world’s most aflatoxin-afflicted people. Yet, so hidden are the dangers of the toxin …

Aflasafe KE01 endorsed by Cabinet Secretary: Every farmer to benefit!

It was a ringing endorsement for Aflasafe when Cabinet Secretary for Agriculture and Irrigation, Mwangi Kiunjuri, toured the new Aflasafe KE01 factory at Katumani, Eastern Kenya, on 4th June 2018, leading a high-powered delegation from Kenya’s Ministry of Agriculture and Irrigation. He was accompanied by the Principal Secretaries of Research and Livestock in the Ministry …

Bright aflatoxin-safe days ahead as Aflasafe BF01 is launched in Burkina Faso

We celebrated a big step forward in the battle against aflatoxin in Burkina Faso with the official launch of Aflasafe BF01, held on 26th June 2018 in Ouagadougou. This glamorous event honoured the long-standing partnerships behind the development of this powerful product, and celebrated new ones, as Aflasafe BF01 goes on sale distributed by Eléphant …