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’Tis the season for going nuts in The Gambia and Senegal: Protecting groundnuts from aflatoxin with Aflasafe SN01

Every year, July to September is a very crucial quarter for agriculture in West Africa: it is the groundnut-growing season. For us at ATTC, this is of course also the period when pre-harvest Aflasafe is applied to protect groundnuts from deadly aflatoxin – a function Aflasafe effectively plays before, during and after harvest, when combined …

Market-testing in Burkina Faso exploring Aflasafe BF01 commercialisation

Patient progressive promenade with a pachyderm to protect Burkina Faso’s food from aflatoxin, plot to plate In keeping with the show-and-tell approach that Burkina Faso has taken to promote Aflasafe BF01 in these early days in its commercialisation, the show has now begun in earnest, with a first testing of the waters by a pioneering …

Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name

Eléphant Vert, the newly appointed exclusive distributors of Aflasafe BF01, effortlessly lives up to its name It’s a company whose green elephant logo speaks for itself. Eléphant Vert goes large and green on natural solutions. And so, naturally, our all-natural environmentally friendly Aflasafe slides seamlessly into their portfolio of green products, taking like a duck …

Ghana’s growing and glowing gallery of collaborators to combat aflatoxin in food with Aflasafe GH02

As the newly appointed distributor of Aflasafe GH02 in Ghana, Macrofertil Ghana Ltd, will join – and benefit from – the nascent vibrant community evolving around Aflasafe in Ghana. This growing community is a diverse and rich array, organically brought together by a common purpose, and therefore freely sharing in the costs and benefits of …

Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest

Continuous because the job is never done. Paradoxically, aflatoxin in food is a big problem but awareness is very low. And so, following a successful first campaign earlier in the year, Harvestfield Industries Ltd lived up to their commitment to undertake a second awareness campaign, as part of their marketing strategy for Aflasafe™ in Nigeria. …

Partnerships for product promotion – groundnuts growing the market for Aflasafe™ in Nigeria

The partnerships catalysed by IITA’s Aflasafe Technology Transfer and Commercialisation (ATTC) initiative continue to grow from strength to strength. Focus is on Jigawa State, where a ground-breaking groundnut development is underway through a partnership brokered by ATTC in 2017 that is now being managed by Harvestfield Industries Limited, the appointed manufacturer and distributor of Aflasafe …

Country-by-country support with new multimedia and print communication products

We love to sing Aflasafe’s praises – but to effectively spread the word, we need country-specific training, marketing and awareness-raising materials in many tongues, in harmony with our voices. This compendium of communication materials is a crucial cornerstone in ATTC’s support to our commercialisation partners on the ground. We are continually working on expanding our …