Every year, July to September is a very crucial quarter for agriculture in West Africa: it is the groundnut-growing season. For us at ATTC, this is of course also the period when pre-harvest Aflasafe is applied to protect groundnuts from deadly aflatoxin – a function Aflasafe effectively plays before, during and after harvest, when combined …
Market-testing in Burkina Faso exploring Aflasafe BF01 commercialisation
Patient progressive promenade with a pachyderm to protect Burkina Faso’s food from aflatoxin, plot to plate In keeping with the show-and-tell approach that Burkina Faso has taken to promote Aflasafe BF01 in these early days in its commercialisation, the show has now begun in earnest, with a first testing of the waters by a pioneering …
Continue reading “Market-testing in Burkina Faso exploring Aflasafe BF01 commercialisation”
Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name
Eléphant Vert, the newly appointed exclusive distributors of Aflasafe BF01, effortlessly lives up to its name It’s a company whose green elephant logo speaks for itself. Eléphant Vert goes large and green on natural solutions. And so, naturally, our all-natural environmentally friendly Aflasafe slides seamlessly into their portfolio of green products, taking like a duck …
Continue reading “Marketing Aflasafe BF01 in Burkina Faso – Big plans from a big name”
Ghana’s growing and glowing gallery of collaborators to combat aflatoxin in food with Aflasafe GH02
As the newly appointed distributor of Aflasafe GH02 in Ghana, Macrofertil Ghana Ltd, will join – and benefit from – the nascent vibrant community evolving around Aflasafe in Ghana. This growing community is a diverse and rich array, organically brought together by a common purpose, and therefore freely sharing in the costs and benefits of …
Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest
Continuous because the job is never done. Paradoxically, aflatoxin in food is a big problem but awareness is very low. And so, following a successful first campaign earlier in the year, Harvestfield Industries Ltd lived up to their commitment to undertake a second awareness campaign, as part of their marketing strategy for Aflasafe™ in Nigeria. …
Continue reading “Creating awareness on aflatoxin and the Aflasafe solution – a continuous quest”
Partnerships for product promotion – groundnuts growing the market for Aflasafe™ in Nigeria
The partnerships catalysed by IITA’s Aflasafe Technology Transfer and Commercialisation (ATTC) initiative continue to grow from strength to strength. Focus is on Jigawa State, where a ground-breaking groundnut development is underway through a partnership brokered by ATTC in 2017 that is now being managed by Harvestfield Industries Limited, the appointed manufacturer and distributor of Aflasafe …
Country-by-country support with new multimedia and print communication products
We love to sing Aflasafe’s praises – but to effectively spread the word, we need country-specific training, marketing and awareness-raising materials in many tongues, in harmony with our voices. This compendium of communication materials is a crucial cornerstone in ATTC’s support to our commercialisation partners on the ground. We are continually working on expanding our …
Continue reading “Country-by-country support with new multimedia and print communication products”