For Aflasafe GH02 to have sustainable demand and support into the future, we need to create awareness of aflatoxin and Aflasafe in all sectors of society, and for key movers and shakers to take that knowledge and become champions of Aflasafe. Read on to discover how we’re using events to get the message out to …
En français Aflatoxin is a slow and hidden killer, so to stop it in its tracks we need more than just a top-notch product. Aflasafe BF01 is a leader in its field – but it needs leaders in the field to become its champions. We have been supporting ongoing demonstrations and training days in farmers’ …
In English PDF imprimable L’aflatoxine est un tueur lent et caché. Pour arrêter sa propagation ravageuse, il nous faut plus qu’un produit de première qualité. Aflasafe BF01 est reconnu comme un leader dans la lutte contre les aflatoxines – mais il a besoin de leaders qui agiront comme ses champions dans le domaine. Nous soutenons …
We continue to explore fresh territories and new ways of getting our message across with all the visual impact of video. The final quarter of 2018 has seen us broach a new video series, a new language and a new food as our movie collection blossoms. Joining our how-to series are Ghana and Burkina Faso, …
Continue reading “Breaking ground on the silver screen with Aflasafe communications”
We at IITA’s Aflasafe Technology Transfer and Commercialisation initiative (ATTC) continue our steadfast commitment to food safety in Africa, in deeds and dialogues, and in concert with the African Union’s Partnership for Aflatoxin Control in Africa (PACA). Following a jointly hosted successful food-safety side event in September last year at the African Green Revolution Forum …
We cannot talk about food security and ignore food safety – its crucial cornerstone. Quantity without quality is no good, and food safety is right at the heart of food quality. After all, food is meant to nourish us, not to make us ill or, worse, kill us. With this in mind, ATTC, the African …
Walking the talk, scoring goals, counting chickens, standing on the shoulders of giants and a glimpse of pyramids Last year, in 2017, we did a good deal of legwork in Nigeria getting to know the ground, creating awareness on aflatoxin and the Aflasafe solution, and mapping out feasible pathways, partnerships and actors to effectively commercialise …
Let’s talk agribusiness: Aflasafe GH02 grafted onto the agro-input business in Ghana It’s action stations on several fronts for Aflasafe commercialisation in Ghana, with a special focus on aflatoxin awareness and Aflasafe training during the third quarter of 2018. Working with partners, we have made great strides in expanding knowledge of aflatoxin and the Aflasafe …
Every year, July to September is a very crucial quarter for agriculture in West Africa: it is the groundnut-growing season. For us at ATTC, this is of course also the period when pre-harvest Aflasafe is applied to protect groundnuts from deadly aflatoxin – a function Aflasafe effectively plays before, during and after harvest, when combined …
We and our partners continue in our mission to communicate with farmers and the public in local languages and engage across different media wherever Aflasafe is sold. In Senegal, Aflasafe SN01 manufacturer BAMTAARE has hit the airwaves to get the Aflasafe message out to listeners, with audio clips in no less than five tongues: French, …
Continue reading “Manifold messages and big pictures in Aflasafe communications”
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